International music superstar Example turns to Edge Agency for video production in Newcastle for his new music video


Global dance music sensation Example approached Edge Agency for professional video production in Newcastle when it came to showcasing his new single ‘Chronicles’ to his huge online fanbase.


It was during the COVID-19 lockdown when Elliot Gleave aka Example approached Edge Agency. We conceptualised, storyboarded, produced and edited the music video for his latest release ‘Chronicles’. The upbeat, melodic song is a modern love story, documenting the trials and tribulations of a young relationship. View the full video here.

The track features Norma Jean Martine on vocals supporting Example. And produced for the new album ‘Some Nights Last For Days’. It’s available now online for digital download and streaming on services like Spotify and Google Play.

The production was shot entirely in one location by Edge’s lead film director Ben Hale. The apartment-based production documents the struggles of a young couple tackling the ups and downs of love in the modern world. Featuring two main characters, played by Ben and his real life partner Jess. The couple improvised many of the scenes.

Technical challenges

There were many technical challenges faced during planning and filming during lockdown. Things such as transporting filming equipment, lighting and motion tracking all need to be considered. Because of the restrictions, meetings with the rest of the Edge Agency team, Example, and his management are conducted entirely over video chat.

When it comes to video production in Newcastle, Edge Agency have worked with some impressive brands. Along with companies like Porsche and Coca-Cola, we now can add music videos to our portfolio. We use the latest 8K broadcast quality filming equipment. As well as professional drones for dynamic footage, and vehicle rigs for on the road action scenes.

Video production in Newcastle has taken off thanks to our in-house expert team. We have years of experience and a huge variety of work. Our productions have featured in film, tv, online and at live events all over the world. We have produced a large variety of work, from commercials to automotive showcase films and now music videos.

If you need help with video production in Newcastle, contact Edge Agency today to discuss your project.

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