The fundamentals of good website design for 2020


The past 2 decades has seen a huge shift in website design trends. In this article we look at the fundamentals of what makes for a good website in 2020.


It doesn’t seem that long ago when designers were building extremely basic websites. Programmes like Microsoft Frontpage – a simple to use WYSIWYG (what you see is what you get) HTML builder. The restrictive layout options and lack of CSS and stylesheets meant we had to be really creative with our website design. But this pre-historic approach taught web designers a lot of the fundamentals that are still in practice today.


Fast forward to 20+ years later, and there are a myriad of online website builders and visual platforms for web designers to choose from. But the most popular by far is WordPress. As one of the early adopters of CMS based website building, WordPress was initially conceived as a blogging platform, but with its open source construct, developers started to build themes, widgets, plugins and tools to help turn WordPress into one of the most versatile and supported applications in the world.


The overall look of a website is the most important aspect of any build. A visually appealing home page increases engagement levels with the user, and depending on your end goal, will have the most overall impact on your website’s success.


A simple, intuitive layout is key to successful website design. Following the basic layout principals means your user will be able to easily explore your website.


The concept of user interface (UI) and user experience (UX) is now a staple part of web design. It will remain at the forefront of important factors for any website in 2020  built by Edge Agency.

Use of technology

Advancements in website design applications means that the functionality you can add is limitless. Use the latest technology to help engage with the user and increase your conversions. Ecommerce and sales tools are powerful and flexible, and are adaptable to suit your sector.

If you need help with your website design, contact Edge Agency today. Our experts will give you impartial advice and point you in the right direction.

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