THE EXECUTIVE MAGAZINE
01 / BRIEF ■
The challenge was to create a complete branding package for a popular luxury lifestyle magazine. With a readership of over 200,000 subscribers made up of high-level executives, a sharp, professional re-imagination of the branding and design was required.
02 / Our Solution ■
Our team conducted in-depth discovery sessions and developed a range of typographical logo ideas, further developing those concepts into a finalised design. We created a new visual identity that was suitable for both digital and print publication, as well as designed and produced the magazine. All identity elements including logos, style guides, typography, layouts, colour pallet and marketing collateral were all successfully created.
Our creative and development teams designed and built a large-scale article based website.
The main purpose of the site is to display articles in an aesthetically pleasing way, presenting the user with a visual display of stories and advertorials. The layout encourages active browsing, and entices users to stay on the site for as long as possible. We developed specialised functionality, including a paid membership platform, digital magazine integration, database integration for subscribers, and an intuitive content management system.
03 / The Results ■
Our team successfully created a prestigious marque that embodies the company ethos of luxury lifestyle meet business. Our creative work helped to put the publication back in the spotlight. Engagement and subscribership grew exponentially. The branding, website and magazine are all bold, professional and stand out from the competition.
We’re always on the lookout for ambitious people and brands, so get in touch to find out how we can help