A Stylist's Secret
01 / BRIEF ■
A Stylist’s Secret is a hair grooming and styling brand. The challenge was to introduce a completely new product range into the hair care market.
An aspirational, professional and established looking brand identity was required. This needed to be reflected throughout the logo, packaging, eCommerce website design, marketing channels, and all other collateral to ensure a cohesive and consistent identity. Traffic needed to be directed to the website, and sales needed to be generated.
02 / Concept ■
After extensive research during our discovery phase, we identified the target audience, analysed the competition, and studied trends in the industry. We created new branding and visuals, along with packaging design and labels, bottle styles, point of sale displays, and boxes.
Our web design team built a professional eCommerce website, with a range of specialist functionality to help engage with the audience and drive sales. Our development team ensured the functionality was flawless, and created a fluid user experience that not only encouraged sales, but is also able to stand up to high volumes of traffic.
Our marketing team targeted traffic through organic and paid strategies, and the influencer marketing channels were utilised to full effect. A global SEO campaign targeted a range of keywords that reflected the overall strategy.
03 / Result ■
We successfully created a brand with a strong visual identity to portray an established and professional product range. The website showcases the products to the world. It facilitates quick, easy and manageable transactions to sell and distribute the products in high volume.
Thanks to our marketing strategies, the product range welcomes a global audience, and the website generates world-wide sales.
Our social media influencer marketing campaign generated a combined reach of 20 million users across the world. We developed an affiliate marketing scheme, where we incentivise influencers and reward them for sales generated from their posts.
The products have since been featured on the Ideal World shopping channel, and saw record sales figures.
We’re always on the lookout for ambitious people and brands, so get in touch to find out how we can help