The final product is a simple yet effective font based logo, designed to be easily recognisable, legible from a distance, and translate well on extra large formats. The A is reversed out, with a container silhouette in its place, pointing upwards to represent the stack of container units.
Thanks to the visual support from our design team, proposal submission to Newcastle City Council was swiftly approved. We designed layouts, created visuals to support written documents, and gave a clear depiction of the proposed construction.