OUTDOOR VENUE DESIGN / PROMOTIONAL DESIGN / SOCIAL MARKETING
Schweppes approached Edge Agency to help with the promotional marketing of the Schweppes Signature UK Tour, which was spread across 5 cities during an engagement campaign. The tour was designed to raise awareness and showcase the new branding.
The challenge was to conceptualise, develop and produce promotional containers and supporting marketing material for the Schweppes Signature UK Tour. Outdoor pop-up style bars were required to showcase the brand, which needed to be designed, built and installed. Supporting marketing material and promotional items were also required, along with social media marketing to increase engagement levels.
Outdoor Venue Design
Our creative team were tasked with creating a fully bespoke solution to showcase the Schweppes branding and product range for outdoor use. The brief was set to design conceptual POSs, and we presented a range of options from small custom built wooden garden bars, to fully bespoke single and double container venues.
The concepts we created were so well received that Edge Agency have been commissioned to fulfil the design, construction and installation of several containers throughout the country.
To accompany the venue project, Schweppes needed promotional branding for a variety of items including staff uniforms, cushions, blankets, seating, and giveaway gifts.
Adhering to the Schweppes corporate guidelines, our team designed asset, sourced materials and products, arranged customisation, and organised delivery. This was all completed in record time, and under budget.
Social Media Marketing
Our design and marketing teams collaborated with Schweppes to support their social media marketing campaign by way of content creation, account and platform management, as well as strategy and reporting.
The goals set were to increase number of likes and follows, and more importantly, to increase the engagement levels of the online campaign. This was achieved with a combination of paid-for and organic marketing across all social media platforms.
"Thank you so much for all the hard work, we have all been especially impressed with the dedication Edge have shown to the project. The results are exceptional."