01 / BRIEF ■
The challenge was to conceptualise, develop and produce promotional containers and supporting marketing material for the Schweppes Signature UK Tour. Outdoor pop-up style bars were required to showcase the brand and raise product awareness. Supporting marketing material and promotional items were also required, along with social media marketing to increase engagement levels.
Schweppes needed promotional branding for a variety of items including staff uniforms, cushions, blankets, seating, and drink displays.
02 / Our Solution ■
Our creative team designed a fully bespoke solution to showcase the Schweppes branding and product range for outdoor use. We created conceptual POSs, and we presented a range of options. These included small custom built wooden garden bars, to fully bespoke single and double container venues.
Adhering to the Schweppes corporate guidelines, our team designed assets, sourced materials and products, arranged customisation, and organised delivery. We created staff uniforms, promotional wear and drinks serving solutions, all with the Schweppes branding.
03 / The Results ■
The concepts we created were so well received that Edge Agency has been commissioned to fulfil the design, construction and installation of several containers throughout the country.
The design and delivery of the branded promotional items was completed in record time, and under budget.
We’re always on the lookout for ambitious people and brands, so get in touch to find out how we can help