01 / BRIEF ■
The Honest Drinks company required a range of concepts for a drinks display system that would be used in bars and restaurants to present the new line of soft drinks. The brief contained strict brand guidelines and specifications that needed to be adhered to.
02 / Concept ■
Our creative team designed an ingenious solution based around a summer botanical theme. The display set incorporated a watering can as the drink serving jug, plant pots as the cups and a vintage wooden serving tray. The set was adorned with summer flowers and faux grass to complete the look. The watering cans feature embossed Honest logos.
03 / Result ■
The concept was so well received that Edge Agency were commissioned to build a prototype display, with custom made branded elements. The next stage of the process is to manufacture large quantities of the displays for nationwide distribution.
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