01 / BRIEF ■
HiveTree is an exciting and groundbreaking commercial property company. They develop modern and unique office space, with flexible terms to help companies grow and expand. So they required a supporting web presence along with digital marketing services and creative assets for social media.
The challenge was to create a brand identity for the new serviced office complex. But our team have also been tasked with designing the interior spaces for a range of offices within the development. Moreover, this includes the communal and public areas, as well as the signage and building facias.
02 / Concept ■
Through in-depth discovery sessions and market-led research, we created a new brand and corporate identity. As a result, our creative team generated the name, logo and all design assets to showcase the office space. And, we built a state of the art website to list the available spaces and present the office development to the community.
Secondly, our interior design team conceptualised, designed, planned and contracted the interior fit-outs for each office space. All uniquely themed, with state of the art smart tech integration and autonomous systems.
For the branding, it was important for our team to capture the essence of HiveTree as a modern and unique company. As a result, our artwork uses a combination of bright colours and bold typefaces. This paired with quirky images and no-nonsense tag lines really helps the brand to stand out. Above all, we wanted to provide HiveTree with a unique identity that stands out from the competition.
03 / Result ■
Firstly, the name, logo, and supporting artwork that we created successfully encompasses the company ethos of community and collaboration. As a result the design work has received critical acclaim, and put the brand miles ahead of the competition.
In conclusion, the office space gained full occupancy in less than a month after launch. Because of our hard work Edge Agency has been awarded the contract for the next phase of the development. This includes all interior design, web and digital marketing services.
We’re always on the lookout for ambitious people and brands, so get in touch to find out how we can help