PRINT / PRODUCT SOURCING / PROMOTIONAL DESIGN / EVENTS
As an official European partner of the Coca-Cola group, Edge Agency have been assigned to assist with the Signature Mixers product launch – a selection of specially flavoured beverages, crafted by mixologists.
The challenge was to help Coca-Cola launch their new Signature Mixer range, showcasing the products and introducing them to the market. The drinks need to be packaged and presented in a new and innovative way to portray a luxurious brand, aimed at a specific audience. A full range of artwork was required to support the launch, along with marketing collateral and POS displays.
As an official European partner of the Coca-Cola group, Edge Agency have undertaken a number of print design assignments. Most recently we assisted with the artwork for the Signature Mixers product launch.
This consisted of flyers, brochures, invitations, roller banners, mesh banners, signage and much more.
Using special relationships with our world-wide partners, we are able to source and contract all kinds of products, promotional materials, and printing.
Promotional Design & Print
We were tasked with creating tent cards to showcase a new partnership between Coca-Cola and Thwaites Brewery.
Our designs and mock-ups were so well received that an order was placed to place the cards into every Thwaites establishment throughout the UK.
We were able to source the printing and logistics for over 5000 units. All delivered on time, and arrived in perfect condition.
We created and promoted special VIP showcase events and pop-up bars throughout the country for industry experts to sample the new Signature range of crafted mixers. Mixologists demonstrated the range, creating unique cocktails and experimented with flavours for the selected audience.
We design and sourced all of the supporting visuals, as well as created special presentation boxes for the bottles, and promotional material for the events.
"Edge helped to create and deliver insight based initiatives to deliver sales growth & springboard brand presence."