01 / BRIEF ■
Coca-Cola needed help launching their new Signature Mixer range – a selection of specially flavoured beverages, crafted by mixologists.
They wanted to showcase the products and introduce them to the market. The drinks needed to be packaged and presented in a way to portray a luxurious brand, aimed at a specific audience.
02 / Concept ■
We created an innovative display case to present the full range of flavours. We designed and built the high-end boxes to display the bottles in a clean and tactile way.
A full range of supporting artwork was created, along with marketing collateral and POS displays. We designed flyers, brochures, invitations, roller banners, mesh banners, signage and more.
As part of the launch campaign, we created and promoted special VIP showcase events and pop-up bars throughout the country for industry experts to sample the new Signature range of crafted mixers. Mixologists demonstrated the range, creating unique cocktails and experimented with flavours for the selected audience.
Using the special relationships with our world-wide partners, we sourced all of the products, promotional materials, and printing that was required for the campaign.
03 / Result ■
The Signature Mixer range has been launched nationally to much acclaim.
Our VIP events were a great success, generating huge awareness within the bar and nightlife industry throughout the UK. The Signature drinks can be found in bars and stores all over the country.
We’re always on the lookout for ambitious people and brands, so get in touch to find out how we can help