01 / BRIEF ■
Design, Photography, Social
The challenge was to help promote the Bellator MMA events for the 2019 UK tour, marketing shows throughout the country, including Newcastle, Birmingham and London. Ticket sales and attendance needed to increase, along with the marketing reach and overall awareness of the events. Help was required for organising press events, including location scouting and venue sourcing.
02 / Concept ■
Our marketing team created a multi-platform campaign to help promote the tour. Starting with Newcastle, then moving on to Birmingham and London, the events required a national presence.
It was vital to generate awareness through multi-channel campaigns, which our team planned, designed and executed. We produced billboard adverts for each event throughout the country, showcasing the fights, announcing the contender match-ups, and providing event information.
03 / Result ■
We generated awareness through multi-channel campaigns, which our team planned, designed and executed, bringing in exceptional results and engaging with a target audience. Our campaigns increased the social engagement by and incredible 82%, and increased the reach by a massive 160%
Using both highly targeted marketing and strategic remarketing, our team was able to generate a 64% increase in ticket sales. We created a captive audience and engaged with them across multiple channels.
The large format was eye-catching, engaging and informative, giving passers by everything they needed to know in an instant, whilst also matching the design style of the catalogue of artwork produced for the events.
As part of the extended marketing strategy, our events team organised the weigh-in press events for the contenders. We scouted locations and confirmed dates. Using our wide network reach we filled each venue to capacity with local and national press, raising more awareness to the fights, and generating excitement during the pre-match build up.
We’re always on the lookout for ambitious people and brands, so get in touch to find out how we can help