We generated awareness through multi-channel campaigns, which our team planned, designed and executed, bringing in exceptional results and engaging with a target audience. Our campaigns increased the social engagement by and incredible 82%, and increased the reach by a massive 160%
Using both highly targeted marketing and strategic remarketing, our team was able to generate a 64% increase in ticket sales. We created a captive audience and engaged with them across multiple channels.
The large format was eye-catching, engaging and informative, giving passers by everything they needed to know in an instant, whilst also matching the design style of the catalogue of artwork produced for the events.
As part of the extended marketing strategy, our events team organised the weigh-in press events for the contenders. We scouted locations and confirmed dates. Using our wide network reach we filled each venue to capacity with local and national press, raising more awareness to the fights, and generating excitement during the pre-match build up.