01 / BRIEF ■
Soft drinks brand Appletiser required artwork and print production for a special cocktail day promotion to promote a new drink that uses Appletiser as the mixer. They required some creative graphic design in Newcastle from an agency with experience in the consumer goods sector. The brief was to create the concept, design the artwork, and produce printed collateral all within a tight deadline.
Having worked with a range of big drinks brands including Coca-Cola, Honest and Schweppes, Edge Agency were awarded the project. Our design, photography and production teams assembled to interpret the brief and develop the best solution for the client.
02 / Concept ■
We conceptualised a location-based product shoot to capture the product alongside the cocktail. Our graphic design team created a tent card using the imagery from the shoot and copy provided by Appletiser. All of the work adhered to the brand guidelines and legislation.
03 / Result ■
The final solution that our team devised comprised of printed tent cards that we produced, distributed and displayed in bars and pubs throughout the UK. This generated product awareness and increased sales during the promotional period.
The client were impressed with our understanding and interpretation of the brief. Our efficiency and delivery of the final solution meant that all of the vendors and resellers received their promotional collateral before the deadline.
If you require creative graphic design in Newcastle, contact us today.
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